Flora

Project Date July, 2023

Role Design Thinking, Branding

Client Google

Visit http://flora.sg/

Flora is a mobile app designed to connect local florists with customers, providing a seamless platform for users to browse, select, and order fresh flower arrangements for delivery to their doorstep. This case study explores how Flora transformed the traditional florist experience, enhancing customer convenience and revitalizing local floral businesses.

Design thinking helped to provide a structured and human-centered approach to developing the branding strategy. It helps deeply understand the audience's needs and preferences, fosters creative thinking for unique solutions, and ensures that the brand elements resonate effectively. By following the design thinking process, we can create a branding strategy that's not only innovative but also tailored to the specific wants and emotions of the target audience.

Challenges

Local florists faced challenges in reaching a wider audience and adapting to changing consumer behaviors. The goal was to create an app that would:

Increase visibility

Enable local florists to showcase their creations to a larger customer base.

Streamline Ordering

Provide customers with an intuitive and convenient way to order flowers online.

Facilitate Delivery

Implement a reliable delivery system to ensure timely and safe arrivals.

Solutions

Flora developed an app with the following features:

Florist Profiles

Each florist had a dedicated profile, showcasing their unique style, available arrangements, and contact information.

components of the app: card for each product (image of the product, name, price, add button to add them in the basket)

Interactive Catalog

A visually appealing catalog allowed users to explore a variety of arrangements, filter by occasion, and view detailed descriptions.

components of the app: tracking notification showing the status of the delivery (name of the shop, estimate time of arrival

Real-Time Tracking

Users could track the progress of their orders, receiving updates from florist acceptance to delivery.

Review and Ratings

Customers could leave reviews and ratings, fostering trust and helping local florists improve their services.

Accessibility

By prioritizing accessibility, we promote inclusivity, comply with legal requirements, broaden our audience, enhance user experience, and prepare for future technological advancements. Ultimately, digital accessibility ensures that technology is a tool for equality and participation for everyone.

WCAG recommandations

WCAG (Web Content Accessibility Guidelines) provide guidelines for making digital content accessible to people with disabilities.

Optimized navigation

Accessibility features facilitate easy navigation for all users, ensuring a seamless and inclusive digital experience.

VoiceOver features

VoiceOver is a screen reader built into Apple devices, enabling users with visual impairments to navigate and interact with the device using spoken descriptions.

Design system

Design systems are crucial for maintaining consistent and coherent design elements, fostering efficiency and a unified user experience across various products and platforms.

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